Ady is responsible for P2i’s financial, legal and administrative functions. Having qualified as a Chartered Accountant in 1996, Ady joined KPMG where he specialized in advising software and hardware companies. After spending time in the automotive industry, Ady spent three years as European Financial Controller for 3DO, a NASDAQ listed video games publishing company. In 2003, he was appointed Finance Director at Bright Things plc, an innovative interactive entertainment company, which he took from inception through IPO raising in excess of £11.5m. Most recently, Ady was Finance Director at 1E, a Sunday Times Tech Track 100 company specializing in PC power-management software with annual revenues of £15m and 120 employees. Ady joined P2i’s main Board as Group CFO in 2008; he also serves as Treasurer and Director of all three wholly-owned subsidiaries of P2i.