P2i to Aid Fundraising of £10,000 for ‘Help for Heroes’ Charity

P2i, the world leader in liquid repellent nano-coating technology, has coated 1,200 pairs of the brand new Magnum H4H running trainer: V-Lite Intrepid HPi H4H, free of charge in a bid to help raise £10,000 for the ‘Help for Heroes’ charity.

Developed by Magnum, a leading Military and Uniform footwear brand, the V-Lite Intrepid HPi is designed as a lightweight, off-road/trail running shoe proven to ‘keep you going further, faster, for longer’. Protected by P2i’s ion-mask™ technology, the V-Lite Intrepid HPi keeps wearers comfortable and dry by repelling water from the outside while maintaining optimum control of temperature and breathability.

Dr. Stephen Coulson, CTO of P2i, comments: “Supporting the H4H charity gives a great sense of pride and achievement for P2i as we return to our Military roots. In 2004, P2i spun out from the UK Ministry of Defence to commercialize technology originally developed to make soldiers' protective clothing more effective against chemical attack.

Now commercially successful in a range of key market sectors, P2i has experienced tremendous growth in the footwear sector over the past six months as demand and processing capabilities continue to increase. ion-mask™ technology has now been applied to millions of pairs of shoes worldwide and has expanded production into accessories including hats and gloves.”

ion-mask™ provides a range of benefits for footwear and accessories by resisting the absorption of water and dirt as it guards against stains, ensuring products look newer for longer. The technology is applied at the nano-scale, meaning it is invisible to wearers and doesn’t affect the weight, look or feel of the shoe.
Officially endorsed by the H4H charity, 10% from the sale price of each V-Lite Intrepid HPi H4H will go to Help for Heroes Trading Limited which Gift Aids all its taxable profits to Help for Heroes, Registered Charity # 1120920.

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About P2i
P2i is the world leader in liquid repellent nano-coating technology. It was established in 2004 to commercialize liquid repellent treatments developed by the UK’s Ministry of Defence. Now on a commercial scale, P2i’s patented process has been successfully applied to a wide range of products in a wide range of markets including Lifestyle, Electronics, Military and Institutional, Life Sciences, Energy and Filtration.

In consumer sectors, the presence of P2i’s technology is indicated either by ion-mask™, its brand for footwear, outdoor clothing and accessories, or Aridion™, its brand for electronics.
See http://www.p2i.com/br/ for more information. Corporate enquiries to:
Tel: +44 (0)1235 833100 Fax: +44 (0)1235 861214 Email: info@p2i.com

How the P2i technology works
P2i’s technology works by applying a nanometer-thin polymer layer over the entire surface of a product. Using an ionized gas (plasma) this layer is molecularly bound to the surface and will not leach away. The process confers superior oil and water repellency by reducing the surface energy to ultra-low levels – down to one third that of PTFE (polytetrafluoroethylene). In footwear and textile applications, P2i’s technology also minimizes liquid absorption from outside elements and evaporated perspiration.
Tests show that P2i's patented nano-coating technology can deliver performance benefits for a wide range of materials, including polymers, metals, fabrics, leather, ceramics, glass and paper. Even complex, 3D objects incorporating several different materials can be treated successfully with the P2i process: from footwear to hearing aids, bio-consumables to filtration.

Media Contacts
Paula Averley +44 (0)845 557 6736 or Paula@origincomms.com
Natasha Verniquet +44 (0)1235 838 715 or Natasha.Verniquet@p2i.com
For further information about the V-Lite Intrepid HPi H4H, please visit:
http://www.magnumboots.com/uk/boots/elite/401/v-lite-intrepid-hpi-h4h/

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