Nah my smartphone wont get wet - famous last words
September 9, 2013
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PEPCOM’S DIGITALFOCUS GLOBAL @ IFA, BERLIN, GERMANY, 06 September 2013: An international survey commissioned by P2i highlights smartphones are increasingly at risk of water damage. As well as a rise in the number of people who take their devices into water hazardous environments such as the rain, the survey showed that only a small number had water protection strategies* in place.
Dr Stephen Coulson, CTO, P2i said: “Over the past few years P2i have run a number of consumer surveys to gain an understanding of how and where people use their devices. We have found that although more people are now taking their device out and about, there is a relaxed approach towards water protection.”
People in the 20-24 age bracket were five times more likely to have water damaged their phone compared to those in the 55+ bracket. One person admitted to damaging their phone by answering a call whilst washing their hair while another confused the phone for a biscuit and dipped it into a cup of tea.
Most incidents however were brought on by everyday accidents such as dropping the phone in the toilet or sink. The survey showed that water wasn’t the only culprit as people had exposed their phones to a variety of liquids including dog water, snow, cider, milk, eggs and even gherkin juice.
Dr Coulson said, “The good news is that more people are actively engaging with their phones. The concern however is how to provide a solution which gives greater levels of protection without interfering with the design or function of the devices people love. With an invisible liquid repellent nano-coating, P2i is able to deliver just that.”
P2i works with world leading brands and manufacturers, such as Motorola, to provide an invisible liquid repellent nano-coating to smartphones and tablets. This award winning technology is applied to the internal and external surfaces of the device using a patented plasma deposition process.
*Water protection strategies: This term includes insurance cover, purchasing a case/coating or deciding to buy a phone based on a higher water rating.
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Notes to Editors
The research for P2i was carried out between: 24 / 04 / 2013 and 03 / 05 / 2013, from a sample of 3786 mobile phone users 18+ across the UK, France, Germany, Spain and the US.
All research conducted by Opinion Matters adheres to MRS Codes of Conduct (2010) in the UK. Within these parameters there are guidelines that ensure all research is carried out in a professional and ethical manner. Furthermore, as members of ESOMAR and AIMRI, Opinion Matters abide by the ICC/ESOMAR International Code on Market and Social Research.
Opinion Matters is registered with the Information Commissioner’s Office and is fully compliant in accordance with the Data Protection Act. The company is also certified under Quality Assurance Scheme IS0 9001.
P2i is the world leader in liquid repellent nano-coating technology. It was established in 2004 to commercialize liquid repellent treatments developed by the UK’s Ministry of Defence. Now on a commercial scale, P2i’s patented process has been successfully applied to a wide range of products in a wide range of markets including Electronics, Lifestyle, Filtration & Energy, Life Sciences and Military & Institutional and. See www.p2i.com for more information.
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