Since entering the sector in 2008, P2i has added water protection to millions of lifestyle products, from the K-Swiss Kwicky Blade-Light marathon shoe, to Kangol’s P2i Golf hat by Samuel L. Jackson.

In particular, the technology is useful where the aim is to provide a light-weight repellent fabric that also allows for breathability, so evaporation can take place. With ion-mask™, treated articles keep wearers comfortable and dry by repelling water from the outside, whilst maintaining optimum control of temperature and breathability.

The ion-mask™ technology is particularly cost-effective on smaller three-dimensional items such as footwear, hats and gloves.