CES 2012 marks seven million milestone for Aridion™

Abingdon, UK, 10 January 2011: P2i, the world leader in liquid repellent nano-coating technology, today announced that it is protecting seven million consumer electronic devices from water damage with its Aridion™ technology.

Every year, hundreds of millions of electronic devices are irreparably damaged by water worldwide. Often, these damages are not covered by insurance, leaving consumers out of pocket.
Carl Francis, CEO of P2i, comments: “The risk of accidental liquid damage is increasing at a time when the importance of the cell phone is greater than ever - making its reliability paramount. P2i can significantly improve that reliability.”

As the amount of data that consumers now carry in their cell phone is more valuable than ever, being out of pocket can be the least of their worries. In addition to priceless memories like photos, videos, and texts from loved-ones, devices also have important business data - contact information, calendar appointments and other important documents.

Working directly with major electronics manufacturers and OEMs, Aridion™ is currently applied to a range of electronics devices, including cell phones, tablets, and hearing aids. On treated devices liquids simply bead up and roll off, rather than sticking to the surface causing damage.

The Aridion™ coating is one thousand times thinner than a human hair. This means that during the application process, both the internal components and external casing are coated. For the end users this means the device resists initial water ingress, as well as reduces the damage caused by water to delicate internal components.

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Notes for Editors

About P2i
P2i is the world leader in liquid repellent nano-coating technology. It was established in 2004 to commercialize liquid-repellent treatments developed by the UK’s Ministry of Defense. Now on a commercial scale, P2i’s patented process has been successfully applied to a wide range of products in a wide range of markets including Electronics, Lifestyle, Life sciences, Military & Institutional, and Filtration & Energy.

In consumer sectors, the presence of P2i’s technology is indicated either by Aridion™, its brand for Electronics or ion-mask™, its brand for Lifestyle, which includes footwear and accessories.

See http://www.p2i.com/ for more information. Or visit our P2i.TV channel for videos of our product in action. Corporate enquiries to:
Tel: +44 (0)1235 833100 Fax: +44 (0)1235 861214 Email: info@p2i.com

What is Aridion™ technology?
Aridion™ is applied using a special pulsed ionized gas (plasma), which is created within a vacuum chamber, to attach a nanoscopic polymer layer – one thousand times thinner than a human hair – to electronic devices. This dramatically lowers the product's surface energy, so that when liquids or moisture come into contact with it, they form beads and simply roll off.

Plus, because Aridion™ coats every aspect of a finished product at the nanoscopic level, it protects much more thoroughly than alternative approaches where individual components are treated prior to assembly. The result is a truly durable liquid repellent coating that does not affect the working components of electronic devices, maintaining the look, feel and functionality of the product.

Media Contacts
Bob Berger, on behalf of Origin Communications +1 303 803 0648 or bob@enfuegosc.com
Ellen Zimmer, P2i +44 782 460 1835 or ellen.zimmer@p2i.com

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