Launch with TCL Communication on world’s slimmest smartphone highlights successful year for P2i
January 8, 2013
SHOWSTOPPERS, CONSUMER ELECTRONICS SHOW, LAS VEGAS, US, 8 January 2013: The release of the world’s slimmest smartphone, the ONE TOUCH Idol Ultra by TCL Communication, is the latest contract win for P2i and highlights a successful year for the world leader in liquid repellent nano-coating technology.
As well as the continued roll-out of the technology onto new additions to the Motorola RAZR family, P2i also launched with headset brand Plantronics. The integration of this breakthrough technology into the electronics sector has been acknowledged through various awards including the UK’s Sunday Times Tech Track and the International Business Awards.
Dr. Stephen Coulson, Chief Technical Officer, P2i, said: “Smartphones and tablets are really just beginning their integration into the consumer lifestyle. Looking at the speed of hardware development and consumer adoption, we are at the cusp of a new era of consumer behavior where the potential for the mobile industry appears limitless. Yet this new world can all come crashing down at the slightest touch of water, rain or humidity. Forward thinking companies such as TCL Communication appreciate that hardware reliability is paramount if the mobile eco-system is to reach its potential and we are proud to announce our partnership with them.”
Dan Dery, Chief Marketing Office of TCL Communication, said: “The addition of P2i’s liquid repellent nano-coating to our latest range of smartphones is a reflection of our dedication to the needs of our customers. We understand the importance of smartphones in our everyday lives and the damaging effects that liquids can have on their performance. With P2i, we can provide an added layer of protection against everyday splashes and spills, as well as provide peace-of-mind to our customers.”
The ultra-thin coating, which is applied within a vacuum chamber and molecularly bonded to the surface, permeates every aspect of the devices, inside and out, ensuring total protection. The thinness of the coating, which is invisible to the naked eye, means it does not interfere with the internal electrical conductivity. This allows all components to be treated, leaving no weak points to attract water and cause permanent corrosion damage.
Dr Coulson explains: “The real success of P2i over the past year however, lies not only in its innovative science, but in its capability as a company to turn this breakthrough technology into a proven cost-effective high-volume solution for electronics manufacturers. This commercialization is changing the economics of the mobile eco-system, putting the responsibility of water damage back into the hands of the networks and manufacturers, ultimately providing more reliability and confidence for end-users.
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P2i is the world leader in liquid repellent nano-coating technology. It was established in 2004 to commercialize liquid repellent treatments developed by the UK’s Ministry of Defence. Now on a commercial scale, P2i’s patented process has been successfully applied to a wide range of products in a wide range of markets including Electronics, Lifestyle, Life Sciences, Military & Institutional and Filtration & Energy. See www.p2i.com for more information.
media contact Natasha Verniquet +44 (0)1235 838 715 or firstname.lastname@example.org
About TCL Communication - ALCATEL ONE TOUCH
ALCATEL ONE TOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. One of the fastest growing of the world’s top ten mobile phone manufacturers, TCL Communication makes access to mobile technology simple, designing their products around individual’s lifestyles, enabling the end users to do more. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world. For more information, please visit www.alcatelonetouch.com.
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