P2i finalist for Britain's Most Innovative Mobile Company
February 13, 2012
ABINGDON, 13 February 2012: P2i, the world leader in liquid repellent nano-coating technology, is one of four finalists to be recognized as ‘Britain’s Most Innovative Mobile Company’ by the Smart UK Project, established to reward innovation in the mobile industry.
Aridion™ technology by P2i dramatically increases the reliability of electronic devices by protecting them from water and corrosion damage. Over eight million electronic devices are now protected by Aridion™ including smartphones, tablets and hearing aids.
Dr Stephen Coulson, CTO, P2i commented: “Protecting a phone from accidental splashes and spills is only part of the story when it comes to everyday moisture protection. As phones play an increasingly important role in our lives, they journey with us through risky environments like rain, snow and even the sweaty humid environment of the gym. It is this ‘hidden’ exposure to moisture which can cause long term damage to your electronics and where Aridion™ has the potential to revolutionize our expectations for the mobile industry.”
The Smart UK Project 2012 competition is open to any UK-based company working in the mobile industry that can demonstrate a new product or service that has the potential to change the way people use mobile across the world. P2i is one of four finalists and will compete for the title of Britain’s Most Innovative Mobile Company, to be announced on the 29 February at Mobile World Congress, Barcelona.
Ed Vaizey, Minister for Culture, Communications and Creative Industries in the Department for Culture, Media and Sport (DCMS) commented: “Future growth depends on our ability to generate new ideas with global reach and impact. The UK has already had an enormous impact on the global mobile market and this competition aims to highlight the future stars of the industry”.
What is Aridion™?
Aridion™ is P2i’s revolutionary liquid repellent nano-coating for Electronics. Aridion™ is applied using a special pulsed ionized gas (plasma), which is created within a vacuum chamber, to attach a nanoscopic polymer layer – one thousand times thinner than a human hair – to the electronic device. This dramatically lowers the product's surface energy, so that when liquids or moisture come into contact with it they are repelled from the surface instead of wetting.
Plus, because Aridion™ can coat every aspect of a finished product at the nanoscopic level, it protects much more thoroughly than alternative approaches where individual product components are treated prior to assembly. The result is a truly durable liquid repellent coating that does not affect the product's look, feel or delicate acoustic properties.
P2i is the world leader in liquid repellent nano-coating technology. It was established in 2004 to commercialize liquid-repellent treatments developed by the UK’s Ministry of Defence. Now on a commercial scale, P2i’s patented process has been successfully applied to a wide range of products in a wide range of markets including Lifestyle, Electronics, Life sciences, Military & Institutional and Filtration & Energy.
In consumer sectors, the presence of P2i’s technology is indicated either by ion-mask™, its brand for Lifestyle, footwear and accessories, or Aridion™, its brand for Electronics. See www.p2i.com for more information.
media contacts Paula Averley +44 (0)845 557 6736 or Paula@origincomms.com
Natasha Verniquet +44 (0)1235 838 715 or Natasha.Verniquet@p2i.com
About UK Trade & Investment (UKTI)
UK Trade & Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit www.ukti.gov.uk or telephone +44 (0)20 7215 8000. For latest press releases, visit the online newsroom at www.ukti.gov.uk/media. You can also keep in touch with developments at UKTI through www.blog.ukti.gov.uk, www.twitter.com/ukti and www.flickr.com/photos/tags/ukti.
TechHub is an exciting space in London for tech companies not just based nearby, but entrepreneurs and others in the tech industry from across the UK, Europe, the US and beyond. The community space reflects the vibrancy and global outlook of the technology scene. It’s located on 'Silicon Roundabout' in the Old Street area of London where there is an existing cluster of tech start-ups. http://www.techhub.com/
For more information about UK Trade & Investment, please contact: Helen Cook on Helen.firstname.lastname@example.org or 02072158473. For information about the Smart UK Project please contact: Chris Bignell, XL Communications, email: Chris@xl-comms.com or Tel: +44 (0) 7834 020 460
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