P2i protects electronics against summer splashes at the beach and by the pool

ABINGDON, U.K., NEW YORK, U.S.A., 26 June 2012: P2i, the world leader in liquid repellent nano-coating technology, will be demonstrating its unrivalled protection of electronic devices from Summer splashes caused at the beach and by the pool, whilst at CEA LineShows, New York, 26-28 June 2012.  Visitors can see the award winning Aridion™ coating on display at location T62.

Eric Cohill, Chief Commercial Officer of P2i, comments: “Our research has shown that there is a real need for protection against splashes and spills, especially over the Summer period, as more and more people use their cell phones at the pool-side or at the beach. In fact, our most recent research* showed that 47% of Americans risk their beloved cell phones by taking them to the beach. And, it’s at the beach or by the pool, these electronic devices come into contact with water through accidental splashes, spills and the inevitable dripping hair and clothes as people come out of the water searching for a towel to dry off.”

The Aridion™ nano-coating, which is one thousand times thinner than a human hair, does not affect the look, feel or functionality of electronic devices such as smartphones and e-readers, but instead changes the way that liquids interact with their surfaces – even on the inside. By applying the Aridion™ nano-coating, the P2i technology lowers the surface energy of the device which reduces the disruption of intermolecular bonds within the water. Now, instead of being attracted and spreading out on the external surface, or working its way into the internal circuit boards, the water remains in droplet formation.

Cohill explains: “There is mounting pressure on manufacturers to provide some kind of water protection for electronic devices - particularly as the data and information stored on them becomes even more valuable. For businesses and consumers, a damaged phone is no longer just an inconvenience. Networks are also driving demand for manufacturers, as a damaged phone not only means a reduction in billing hours, but may prompt customers to look for another supplier, creating network churn.”

P2i is the only proven viable liquid repellent nano-coating solution available commercially in the Electronics sector through major brands and manufacturers. See P2i in action for yourself at: www.p2i.com/tv

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Notes to Editors

Recent Research

 *The research for P2i was carried out between: 10 / 02 / 2012 and 17 / 02 / 2012, from a sample of 2006 mobile phone owners across the UK, France, Germany, Spain and the US.

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 About P2i

 P2i is the world leader in liquid repellent nano-coating technology.

 P2i has two offices in the United States. P2i Inc., a wholly owned subsidiary of P2i based in Savannah, Georgia, houses R&D, machine build, service and support, processing and business administration. P2i Processing Center Inc., located in Beaverton, Oregon, is fully equipped with P2i processing facilities.

 With a customer focused and global outlook, P2i has expanded into Asia with an office in Singapore to maximize the service and support provided to manufacturers in this area. Additionally, P2i has over 100 nano-coating installations located within major manufacturing centers around the world.

 P2i was established in 2004 to commercialize liquid-repellent treatments developed by the UK’s Ministry of Defence (with headquarters based in Oxfordshire, United Kingdom). Now on a commercial scale, P2i’s patented process has been successfully applied to a wide range of products in a wide range of markets including Lifestyle, Electronics, Life Sciences, Military & Institutional and Filtration & Energy.

 In consumer sectors, the presence of P2i’s technology is indicated either by Aridion™, its brand for Electronics, or ion-mask™, its brand for Lifestyle (including footwear and accessories). See www.p2i.com for more information.

 What is Aridion™?

Aridion™ is P2i’s revolutionary liquid repellent nano-coating for Electronics. Aridion™ is applied using a special pulsed ionized gas (plasma), which is created within a vacuum chamber, to attach a nanoscopic polymer layer – one thousand times thinner than a human hair – to the electronic device. This dramatically lowers the product's surface energy, so that when liquids or moisture come into contact with it they are repelled from the surface instead of wetting.