Media Lab
- News
- Events
- Newsletters
- Blog
- Downloads
- Social Media
- Press Kit
- Pod & Vodcasts

ion-mask™

New technology stimulates design freedom in footwear

4th August 2010

Stephen Coulson, Chief Technical Officer at P2i and inventor of its ion-mask™ liquid repellent nano-coating, considers the role of ground breaking science in the future of footwear brand differentiation. Read more from New technology stimulates design freedom in footwear »
Mask Wearing P2i at Footwear News

26th July 2010

How one company is using molecular science to create a new type of waterproofed shoe. Read more from Mask Wearing P2i at Footwear News »
Video featuring ion-mask™-treated shoes takes web by storm

2nd June 2010

ion-mask™, P2i’s world-leading liquid repellent nano-coating for footwear and lifestyle products, has taken the web by storm after featuring in ‘Liquid Mountaineering’ – a video viral that has generated more than four million hits on YouTube. Read more from Video featuring ion-mask™-treated shoes takes web by storm »
Nike Lunar Wood TZ uses P2i’s ion-mask™ technology

16th December 2009

Sneakerheads will get an additional performance benefit with the latest launch of Nike Lunar Wood TZ. Using technology by P2i, the world leader in liquid repellent nano-coating technology, Nike’s new lightweight and comfortable running shoe will keep wearers dry during the wettest of winters. Read more from Nike Lunar Wood TZ uses P2i’s ion-mask™ technology »
adidas Golf chooses P2i’s ion-mask™ technology to revolutionise performance and comfort in golf footwear

20th October 2009

adidas Golf has signed up to use P2i‟s revolutionary ion-mask™ liquid-repellent nano-coating, to create a new generation of high-performance golf footwear that will transform traditional expectations of comfort and performance. Read more from adidas Golf chooses P2i’s ion-mask™ technology to revolutionise performance and comfort in golf footwear »
Small technology, big opportunity

17th July 2009

Liquid repellent, performance enhancing and durable; Stephen Coulson, CTO at P2i, explains how nanotechnology is revolutionising sports footwear. Read more from Small technology, big opportunity »
P2i in The Sunday Times

1st July 2009

A COMPANY spun out of the Ministry of Defence to commercialise a waterproofing process that can be used on everything from hiking boots to hearing aids has raised £4.1m for expansion. Oxford-based P2i’s liquid-repelling technology is being backed by Swarraton Partners and Naxos Capital Partners. Read more from P2i in The Sunday Times »
ECCO launches most innovative shoe yet with ion-mask™ enhancement

23rd March 2009

ECCO, a world-renowned designer of innovative, high quality fashion shoes and sandals has announced it will be working with P2i, developer of a world-leading liquid repellent nano-coating technology, to launch a revolutionary running shoe with a difference. Read more from ECCO launches most innovative shoe yet with ion-mask™ enhancement »
ion-mask™ nanoscale technology scoops footwear industry innovation award

18th March 2009

ion-mask™, the nanoscale surface enhancement technology originally developed by the MoD to protect soldiers against chemical attack, has won its seventh industry award. Read more from ion-mask™ nanoscale technology scoops footwear industry innovation award »
Van Dal launches first ion-mask™ fashion shoe for women

2nd February 2009

One of the UK‟s leading fashion shoe brands, Van Dal is the latest edition to the growing list of high street retailers signing up for P2i‟s revolutionary ion-mask™ enhancement. Read more from Van Dal launches first ion-mask™ fashion shoe for women »