Tracking the success story – Xiaomi
Xiaomi has taken the tech market by storm and is looking to achieve greater success. Only three years after entering what has become one of the most competitive smartphone markets in the world, they have emerged as the number one player in the Indian smartphone market beating Samsung.
So how have they done this?
By focusing on a multi-strategy that provides a value-for-money proposition, targeting the fast-growing and affordable price segment (below Rs 10,000), and offering a lean but high-quality product line-up. It is the rapid launch of this smartphone technology together with an offline expansion which has led to this momentous growth. On top of this, Xiaomi’s focus on an offline retail strategy has enabled them also to overtake Samsung in the top 50 cities in India. For Xiaomi though, it is the small town in India that is at the core of its marketing strategy, where key retail outlets in small and large towns have been turned into exclusive Mi Stores, plus the selection of Mi Preferred partners and electronic retail chains.
On the 20th November, the opening of 500+ new #MiStore across India simultaneously entered the Guinness World Record with its #OfficiallyAmazing campaign. So far Xiaomi’s flash sales have sold 1 Million units of the #RedMiNote6Pro #protectedbyP2i on Flipkart which is an incredible achievement. Thanks to the Xiaomi community #Mifansindia, the Black Friday sale in November was also a great success!
Together we can do so much
Since partnering with Xiaomi in July 2017, P2i has been working closely to offer Splash-proof X on the Xiaomi Poco F1 and Redmi Note 6 Plus smartphones, which is fantastic news! Extensive discussions have been held with P2i’s marketing team and Xiaomi’s quality, application and marketing teams to develop a plan that raises awareness and drives engagement around P2i’s technology in the Indian business and consumer markets. A number of co-brand initiatives taking the customer at its core have been formulated to promote a positive customer experience end to end, pre and post-sale. A series of educational training workshops to the Mi internal cross-functional and technical teams in Bangalore are planned between P2i and the Mi stores, and a bespoke “Protected by P2i – Mi Day” campaign will launch that features an experiential display showcasing P2i’s Splash-proof X technology to potential buyers. With this drive forward, we expect to see increased sales, repeat business, retained customers and most of all profits! So, here’s to a win-win all around!