Our partner strategy is making waves in India

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There seems to be no stopping Xiaomi. Chinese tech major Xiaomi, which holds the largest smartphone market share in India, launched two new products in April 2019 to its ever-expanding line-up, the Redmi 7 and Redmi Y3, both with P2i Splash-proof protection. India is still the most lucrative market for almost every smartphone OEM, considering the US and Chinese markets have either saturated or started showing signs of saturation, but Xiaomi is on an expansion spree and looking to add a further 10,000 retail stores and target 50% of business from offline sales by the end of 2019. On top of this Xiaomi is looking to accelerate its international market expansion outside of India and China and will focus on emerging markets such as Africa, the Middle East, and Latin America.

As part of P2i’s co-brand partner strategy, we were proud to be working closely with Xiaomi for the Redmi 7  and Redmi Y3 launch and drive forward the key benefits of Splash-proof technology among Xiaomi consumers. Through various initiatives including their keynote speeches, social media, website, and national media coverage, all gave a mention to P2i’s technology and achieved excellent brand exposure as a result.

In March, this year too, Simon Vogt P2i’s President of Sales was invited by Mr Manu Jain, Vice President, and Mr Anuj Sharma, Chief Marketing Officer from Xiaomi to attend the Redmi Note 7 and Redmi Note 7 PRO launch event at the New Delhi stadium. Simon Vogt said, “I was so impressed with the sheer scale of the event and the eager anticipation of the thousands of Mi fans, journalists and partners for the next generation higher specification phones. They were able to experience first-hand P2i’s Splash-proof technology through live demonstrations at Xiaomi’s dedicated experience stations; and the whole event was broadcast live across social media, it generated huge excitement!

The Redmi series from Xiaomi has had tremendous success in India ever since its introduction back in 2014. The reason for this is the value they offer and relatively low price which is proving very popular with the masses in India. Xiaomi already has a strong grip over the Rs 10,000 and under Rs 15,000 smartphone market with its Redmi Note line-up but is now looking to offer great value-for-money with the Redmi Note 7 and Redmi Note 7 PRO with higher specifications. We shouldn’t forget too, the Poco F1 which is part of their multi-brand strategy being offered to overseas markets, seeking to appeal to early tech adopters through attractive price points.